If it wasn’t for Ash, I wouldn’t be posting today, or probably not for the next week or two. So after roughly 30 minutes of debate, I have decided to write about EA’s new initiative on used games and another way of milking customers of their money, Project Ten Dollar. This also affects many other companies because many will fall into the bandwagon and charge for this new “DRM”.

To start this off, EA has decided to put a new rule into effect for many of their new games coming out, mainly sports games. This new project basically states that, if you buy the game new, you are given a code to get online play for free. Well, if you buy used, most likely, unless you are lucky, you will need to pay $10 extra dollars to play online (hint: Project TEN Dollar).

This is a very smart move by EA and surrounding companies for the whole reason that companies are losing money thanks to Gamestop and other used game sales. This initiative will cause most companies like Gamestop to lose a lot of profit, while in turn, EA will gain more profit. This will occur because a new sports game that sells used will run about $50-55, so if you buy it and it does not have the code, then, guess what, if you want online play, your game evens out to $60 or even more to $65. So while Gamestop may still profit off the used sale in some way, it isn’t as much as you think, most people will just pay the extra $5 for the free online play and the new game. So for Gamestop to truly make profit off of this, they would need to reduce the game down to at least $45 before most people would probably consider buying it used.

Personally, I really approve of this. I believe it is a great move by EA to step up and try to take down used game sales. Many publishers lose money from their own games thanks to companies like Gamestop who’s profit is easily comprised of 70-80% used games. The first game to use this “DRM-like” policy is going to be THQ’s UFC Undisputed 2010, which releases May 25, 2010. Hopefully, this new Project Ten Dollar can live up to it’s theories and help slow down used game sales.

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